SELÁ is a hotel boutique based in Tola, Nicaragua.
For this specific project, the client already had the name and concept of the brand. Our job was to translate that written or verbal idea into the visual realm.
SCOPE:
Branding, Brand Identity, Illustration, Packaging, Stationary, Signage, Merchansing
The name "SELÁ" means rock, and that's what we wanted to represent in the main logo. The rock that can be seen in the bay where the hotel is located.
We also develop the packaging design for the ammenities of the hotel as well as the merchandising.
Thank you.
