Los Chanchos it's a restaurant specialized in pork cuts, which fuses several gastronomic cultures in its dishes. Located in Managua (Nicaragua), this one of a kind place, offers a unique experience in every bite.
SCOPE:
Re-Branding, Brand Strategy, Copy, Food Photography & Social Media Content
Los Chanchos approached to us for a re-branding, as they wanted to look original and fresh. We develop a strategy that included word games in spanglish, food photography, social media content and this new tone of voice that has this funny personality.
We didn't want the essence of the original piggy logo to be lost. Let's say we just gave the original logo a refresh.
Additionally, we created a complete visual system with a selection of fonts and a color palette, representing the most essential parts of the brand. The warmth of the food, the chromatic representation of the Nicaraguan flag and the freshness of the main product which is pork.
The client also asked us to make a photo shoot for the social media channels of the brand.
And we can't say no when it comes to take photos of food ;)
Thank you.
