US GODDESSES
Us Goddesses is a community created to empower migrant and entrepreneurial women, helping them achieve their goals and dreams through educational and motivational resources. Its essence lies in connection, support, and mutual inspiration.
SCOPE:
Brand Identity Design, Social Media Design, Iconography.
THE PROBLEM:
As with many projects, we started with what was already in place. In this case, our client - Iselma - had created her own brand identity, including a logo, color palette, and typography that reflected her vision for Us Goddesses. However, after some time, she felt it was the right moment to seek out branding experts to elevate and redesign her brand.
As with many projects, we started with what was already in place. In this case, our client - Iselma - had created her own brand identity, including a logo, color palette, and typography that reflected her vision for Us Goddesses. However, after some time, she felt it was the right moment to seek out branding experts to elevate and redesign her brand.
THE SOLUTION:
For the brand’s icon, we drew inspiration from the shapes of the letters "U" and "G" to craft the face of an indigenous queen, honoring the Mesoamerican roots that Us Goddesses celebrates.
To complement the main logo, we created two additional versions featuring crown details.
The color palette was carefully chosen to convey empowerment, elegance, and strength, while the graphic elements drew from tribal geometric symbolism.
With these elements in place, we crafted collateral designs that brought the brand to life.
