Garten Barberclub is a new barbershop concept in Managua that invites you to connect with your peace at any time of the day, providing you with a renewed sense of well-being with yourself.
SCOPE:
Branding, Brand Identity, Illustration, Brand Strategy.
For this project, we worked on a comprehensive brand strategy centered on the user, which also included the creation of a name (naming).
A concept beyond the traditional in the industry, transporting you to a space of relaxation within the city, giving you time for yourself in your day.
When creating the visual identity, we were inspired by the hand-lettering seen on the streets of Nicaragua because we didn't want to leave behind that tradition and culture that identifies us as Latinos. And this was the result.
Thank you.
