Finding inner balance is also influenced by your surroundings and the peace you should feel while being in them.
Formerly named Aqua Beachfront, SELÁ Bahía is a boutique hotel located on the paradisiacal beaches of Tola, in the department of Rivas, Nicaragua. With over 10 years of existence, this resort offers a unique experience, immersing you in the nature of one of the best beaches on the Nicaraguan Pacific coast.
SCOPE:
Branding, Brand Identity, Illustration, Packaging, Stationary, Signage, Merchandising
Our challenge was to develop a visual identity system for this new luxury resort concept.
The name "SELÁ" means "rock," and this was the element of inspiration for creating the main identifier, visible from the hotel's private bay
Inspired by the nature surrounding the hotel and the organic shapes found in the environment, we developed an aesthetic that represents elegance and diversity, as well as the peace you find upon arriving at this place.
As part of the collateral designs supporting this branding, we developed packaging designs for the hotel's amenities, as well as merchandising designs, social media templates, illustrations, and signage.
Thank you.
